About This Course
This course, International Marketing, will direct people towards the global market by analyzing global product developing strategies, branding strategies, international consumers, international customer relationships and the new media management strategies, as it is essential for people to get the basic grip of the new market we are in now, and we shall see the international market from a whole new standing point.
This course is not just designed for university students majoring in international trade and business, but also for anyone who wants to figure out more about the current international market to understand who could market and what could be marketed in the new era, for they would definitely find it is amazing to know International Marketing would make them universal learners with critical thinking and knowledge.
Requirements
This course requires a moderate English language competence to allow students to learn and discuss and complete assignments.
Course Staff
- Huang Shan, Associate Professor of the School of Foreign Languages of East China Jiaotong University, PhD candidate of the University of Macau.
- Zhao Yun, Lecturer of the School of Foreign Languages of East China Jiaotong University, PhD candidate of Nanchang University.
- Wang Zichen, Assistant Lecturer of East China Jiaotong University, Master of Loughborough University, UK, deputy head of teaching research branch of Teaching Administration Affairs Department of East China Jiaotong University.
- Liu Saina, Master of Central China Normal University, deputy head of Examination Center of Teaching Administration Affairs Department of East China Jiaotong University
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