About This Course

Acquire the theoretical knowledge and skills foundation for live stream planning, anchor incubation, live stream delivery and promotion, etc., and cultivate the professional ability of live stream e-commerce, delivery and marketing, as well as the practical ability of innovation and entrepreneurship

Course features: 1. Three-dimensional courses. The course provides a wealth of teaching resources, including MOOC videos, PPT, etc., forming a modern teaching ecological model and diversified teaching applications that interact with paper textbooks and mobile terminals in a multi-dimensional and three-dimensional visualization. 2. Content system. The course design takes the job skills requirements of live e-commerce as the starting point, and covers the knowledge and skill requirements of the mainstream links of live e-commerce according to the main live stream links such as live stream planning, live stream promotion, anchor incubation, live stream delivery, and data analysis. The content is systematic. 3. Strong practical ability. The course relies on the e-commerce professional Xiushan E-Commerce Industry College, Caijia Rural Revitalization College Practice Base and corporate tutor team resources, introduces corporate teaching resources and venues, and improves the practical ability of the course.

Requirements

Higher vocational college students.

Course Staff

AnPing  Ran

Director of the Teaching and Research Section of E-commerce Logistics, School of Business Administration, Chongqing Vocational College of Finance and Economics, associate professor of E-commerce, Chongqing E-commerce professional Skill Appraisal examination. Mainly taught professional courses of "New Media Marketing", "Cross-border E-commerce" and "Live Streaming E-commerce", edited 3 professional textbooks, guided students to win 1 national second prize, 4 municipal second prize and 3 third prizes, won the second prize and 3 third prizes of Chongqing Teaching Ability Competition, and won the first prize of Chongqing Teaching Achievement Award (participation). Won the honorary title of "Excellent Advisor". He has published more than 10 professional papers, presided over 6 municipal projects, 2 university-level projects, and participated in 8 projects at all levels. In the past two years, I have led the teachers and students to participate in the live delivery of local agricultural products and live e-commerce training for many times, and participated in relevant live broadcasting competitions, achieving good results.

JiangHua

E-commerce professional leader of Business Administration School of Chongqing Vocational College of Finance and Economics, visiting scholar of "Light of the West" Tsinghua University, visiting and studying in University of British Columbia, selected as Chongqing "Double Thousand Double Teachers Exchange Program", evaluator of live streaming e-commerce vocational Skill Level Certificate, mainly teaching "New Media E-commerce Operation and Planning", "Live Streaming E-commerce" and other professional courses. Presided over the conclusion of 2 key education reform projects of Chongqing Education Commission, 2 science and technology projects, and 1 key project of Chongqing's "13th Five-Year Plan" Education Plan. Won the first prize of the second Chongqing "Higher Education Community" Cup Micro-course Teaching Competition, the second prize of Chongqing Vocational College Information Teaching Competition, and the second prize of the third Chongqing Excellent Educational Technology Scientific Research Achievements (Higher Vocational Group) selection activity. Third Prize of the sixth Outstanding Educational and scientific Research Achievements of Chongqing, Silver Prize of Chongqing 2022 Annual Challenge Cup. He has written one monograph, edited two textbooks, and published more than 10 papers at various levels.

Wu Xiao

Wu Xiao is a full-time teacher at the School of Business Administration of Chongqing Vocational College of Finance and Economics, lecturer in E-commerce, and a master jointly trained by University of Electronic Science and Technology of China and University of Lisbon, Portugal. She mainly teaches "E-commerce Visual Design", "E-commerce Data Analysis Training", "E-commerce Innovation and Entrepreneurship" and other professional courses. E-commerce data analysis vocational skill level training instructor (senior), live streaming e-commerce vocational skill level certificate evaluation.
Guide students to win the first prize of 2018 "Xuechuang Cup" National College Students' Innovation and Entrepreneurship Competition, guide students to win the fourth, fifth, sixth and seventh Chongqing "Internet Plus" College students' Innovation and Entrepreneurship Competition silver, guide students to win the 11th, 12th and 13th Chongqing "Challenge Cup" silver, Guide students to win the first prize and second prize of 2020 and 2021 "Bayu Craftsman Cup" e-commerce skills Competition, and won the honorary title of outstanding Advisor. In 2019 and 2020, he won the title of "Excellent Teacher of the Year". He presided over 1 key project of Chongqing Education science planning, 1 science and technology project of Chongqing Education Commission, 1 science and technology key project of Yongchuan District Science and Technology Bureau, as the main research conclusion of 2 key projects of Chongqing Education Commission education reform, presided over 2 horizontal projects, edited 2 professional textbooks, published more than 10 papers, including 1 core paper. Many times led students to help local rural revitalization live delivery, and achieved good social benefits.

Zhu Jia

E-commerce teacher of Business Administration College of Chongqing Vocational College of Finance and Economics, lecturer of Chongqing New Professional Internet Marketing Division, and evaluator of live streaming E-commerce vocational Skill Level Certificate. I mainly taught professional courses such as Cross-border E-commerce, Live E-commerce and Market Survey and Forecast, and guided students to win two national first prizes and one municipal third prizes in competitions. He has published 7 papers, presided over 1 university-level project and participated in 4 projects at all levels. In the past two years, I have led the student team to participate in the activities of helping farmers live and bringing goods, and achieved good results.

Yang Jin

E-commerce professional teacher of Business Administration College of Chongqing Vocational College of Finance and Economics, evaluator of Live streaming e-commerce vocational skill Level Certificate, training lecturer of live streaming e-commerce (intermediate), social e-commerce (intermediate) and We Media Operation (Advanced) vocational skill level certificate, and training lecturer of Chongqing new professional "Internet Marketing Professional". Mainly taught professional courses "Live streaming E-commerce", "Digital marketing" and "Live streaming E-commerce", and participated in local agricultural products live delivery training for many times, and got good feedback.

ZiYue  Cui

ZiYue  Cui  is a full-time teacher in the Teaching and Research Section of E-commerce Logistics, School of Business Administration, Chongqing Vocational College of Finance and Economics. He mainly teaches professional courses such as "Basis of Big Data Analysis", "Web Design and Website Maintenance" and "Operation and Planning of New Media E-commerce".