Introduction to Lecturer: Zhang Enguang, male. He is an Associate Professor, a Master of Economics, the Deputy Secretary of the School of Economics and Management, an Entrepreneurship Lecturer of the Ministry of Agriculture and Rural Affairs, a Core Expert in the Formulation of National Standards for Agricultural Professional Managers, a Senior Lecturer and Member of the Editorial Board of Textbooks of the 1+X Certificate" Online Shop Operation and Promotion" of the Ministry of Education, an Excellent Chongqing E-commerce Instructor, and an Appraiser of Chongqing Agricultural Managers. He lectured on visual marketing of agricultural products, business data analysis, etc. He edited 2 textbooks as editor-in-chief and 4 textbooks as associate editor-in-chief, won 1 first prize and 2 third prizes in the Chongqing Teaching Achievement Award, and guided students to win 3 second prizes in e-commerce competitions of the National Vocational Students Skills Competition and
4 first prizes in e-commerce competitions of the Chongqing Vocational Students Skills Competition. Duties for online courses: Zhang Enguang is in overall charge: Liu Xiaoliang is mainly in charge and Song Lili participates.
Visual marketing of agricultural products is to achieve the purpose of online sales of agricultural products, which is to combine display technology and visual presentation with a thorough understanding of agricultural product marketing. This course includes visual cognition of agricultural products, brand visual identity, color matching, layout design, store visual design, short video visual marketing, and other related content, so as to equip students with a series of visual presentations and design capabilities such as graphics, text, color, and typesetting with the characteristics of agricultural products, which can help them convey product
information, service concepts and brand culture to customers, securing the purpose of promoting the sales of agricultural products and establishing the brand image. This course is a specialized one for network marketing and live e-commerce, and also a course for e-commerce. Besides, it can also be a development course for agriculture-related majors to carry out entrepreneurship education. It is offered in the second semester of the freshman year or the first semester of the sophomore year and suitable for students and enrollment expansion. Up to now, more than 200 students have studied, with a good learning effect.
It is a professional course developed to serve the cultivation of rural talent by fully absorbing the post-competence needs of e-commerce of agricultural-related economic organizations, focusing on the ability on the basis of the career growth law and cognitive law of students, and internalizing post-competence into the teaching content in accordance with the teaching law. Students won 3 second prizes of the National E-commerce Skills Competition and 4 first prizes awarded by Chongqing under the guidance of the course team.
