Course : Winning Export Plan
University: Universitas Pelita Harapan, Jakarta-Indonesia
Course Characteristic : Self Paced
Estimate Time to Complete this Course: 8 weeks
Course Code : MGT97739
Credits : 3
Course Development Version Code: 01010222-MGN
Course Description:
This course will equip participants who are interested in engaging in export business to develop a simple export plan for success.
This course is basic course for student from S1 Economic (Business or Acoounting). Student can learn self-paced but also can follow the scheduled synchronous session in this course.
(Course ini akan memperlengkapi peserta yang tertarik untuk terjun ke bisnis ekspor untuk membuat rencana ekspor yang mudah dengan strategi dasar agar sukses masuk pasar global. Course ini adalah course dasar untuk siswa S1 dibidang Ekonomi Bisnis dan Akunting. Siswa dapat mempelajari sendiri materi dengan mandiri namun diharapkan juga dapat mengikuti sesi sinkronous terjadwal dalam course tersebut.)
Credits : 3 SKS
Learning Objectives:
1. The reasons for businesses to go global (peserta memahami tentang alas an mengapa perusahaan perlu masuk pasar global)
2. The internal and external influences of a business (peserta memahami faktor internal dan external usaha mereka)
3. Selecting the export target site (peserta mulai melakukan seleksi pasar yang akan dituju)
4. Presenting export plan (peserta mampu mempresentasikan rencana ekspor)
5. Starting business communication with prospective buyer in the global market (peserta mampu melakukan komunikasi dengan calon mitra di pasar global)
Lecturer:
J. Sandra Sembel, S.Pd., S.E., M.M.
J. Sandra Sembel, S.Pd., S.E., M.M. is a Lecturer of Management Study Program. She teaches Fundamentals of management; strategic management; Consumer behavior; Introduction to Business courses. She earned her Bachelor of Economics from the Universitas Indonesia, Bachelor of Education from Universitas Negeri Jakarta, and Master of Management from the Universitas Indonesia.
Awards:
Higher Education Research Grants (2018)
Journal Publications:
ANALISIS KETERHUBUNGAN ANTARA INDEKS PEMBANGUNAN MANUSIA, BELANJA DAERAH, TINGKAT PENGANGGURAN, TINGKAT LITERASI DAN TINGKAT KEMISKINAN DI INDONESIA
2019, NCBMA Proceeding
SYLLABUS:
Modul 1 : Course Overview and Global Market Environment
Modul 2 : Analyzing Internal and External Factors of The Industry
Modul 3 : Evaluating Potentials for Export
Modul 4 : Key Elements of an Export Plan
Modul 5 : Developing An Export Plan: Guidelines
Modul 6 : Presenting An Export Plan
Modul 7 : Initiating Communication With Global Partners: Guidelines
Modul 8 : Initiating Communication With Global Partners: Progress Report
