About This Course:

In this short module, students will be introduced to the famous Alex Osterwalder's business model case that has been widely used to depict any innovate value proposition, business core strategy, practical operations, and profitability. The course module allows students to jump directly to the practical use of the main 9 building blocks of business model canvas useful for any aspiring entrepreneurs. No prior skills needed. Join this easy-to-follow practical introduction to business model canvas.!

Bachelor Degree

Credits : 2 Indonesian Credit System

Learning Objectives:

1. Students are able to comprehend all the purpose and components of business model. 

2. Students are able to independently design business models to describe their business.

Modules:

1. Business model definitions and concept

2. Business model components and templates

3. Types of business models and examples

Lecturer:

Dr. Chrisanty V. Layman B.A., MSc.

[email protected]

Dr. Chrisanty V. Layman B.A., MSc. has 7 years of experience in the higher education field. She is the current Head of the Entrepreneurship in Management Studies Program, Faculty of Economics and Business at Pelita Harapan University. She has publications in several national accredited to international journals in areas of innovation, entrepreneurship, startups and social performances. She also holds an Associate Certified Coach (ACC) from International Coaching Federation (ICF).

Work Experiences:

Head of Entrepreneneurship Management Program (AOE) start on August 2021, Universitas Pelita Harapan, Karawaci, Banten, Indonesia.

University Lecturer of Business School of UPH , start on August 2015, Universitas Pelita Harapan, Karawaci, Banten, Indonesia.

Editor in Chief for Milestone: Journal Of Strategic Management

https://ojs.uph.edu/index.php/MS/index, start on 2020, Universitas Pelita Harapan, Karawaci, Banten, Indonesia.

References:

Barringer, B. R., & Ireland, D. R. (2019). Entrepreneurship: Successfully Launching New Ventures. In Pearson (6th ed.). Pearson. 

Zacharakis, A., Corbett, A. C., & Bygrave, W. D. (2019). Entrepreneurship (5th ed.). Wiley.