About This Programme

The Digital Marketing and Advertising program equips you with the essential skills and knowledge to thrive in today's dynamic marketing landscape. You'll gain a solid foundation in web analytics, learning how to collect, analyze, and interpret data to inform strategic marketing decisions.

This program progresses to explore various digital marketing channels and campaign strategies. Learn how to leverage social media advertising, search engine marketing (SEM), and native advertising to reach your target audience and achieve your marketing goals. Whether you're a marketing professional seeking to expand your skillset or a business owner looking to attract new customers, this program provides a comprehensive roadmap to navigate the ever-evolving world of digital marketing.

What You Learn?

1. Digital Analytics for Marketers: Gain expertise in web analytics, including identifying the right tools, collecting and analyzing data, and using data insights to inform marketing decisions.
2. Digital Marketing Strategy: Develop a comprehensive understanding of digital marketing strategies and the impact of digital technologies on marketing communication. Explore exciting new technologies like AI and social media marketing.
3. Digital Marketing Campaign Planning: Learn how to plan and execute integrated digital marketing campaigns across various channels, including social media, paid search, and content marketing.
4. Search Engine Marketing (SEM): Discover how to create and manage effective paid search advertising campaigns using Google Ads.
5. Social Media Advertising: Explore advertising strategies for major social media platforms like Facebook, Instagram, and Twitter. Learn how to target your ideal audience and measure campaign success.
6. Native Advertising: Understand how to leverage native advertising, a form of advertising that blends seamlessly with organic content, to reach potential customers in the consideration phase of the buying journey.

You will study 7 courses in this program to gainDigital Marketing and Advertising skills. Every course that you complete well, you will get a certificate for that course. And if you complete all courses and get a certificate. Then you will get a Digital Marketing and Advertising Micro-Credential badge

List Of Courses

Important!

After completing your payment, you will receive an email notification within 24 hours to begin the Digital Marketing and Advertising Micro-Credential course. If you do not receive the notification within this time, please contact the Course Instructor at [email protected]